Author/Creator: Pogacar, Ruth - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Pogacar, Ruth

1. Ethically Deployed Defaults: Transparency and Consumer Protection through Disclosure and Preference Articulation. (October 2016)

Authors:: Steffel, Mary; Williams, Elanor F.; Pogacar, Ruth
Journal:: JMR, Journal of marketing research
Issue:: Volume 53:Number 5(2016)
Page Start:: 865
Record Type:: Journal Article
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2. Is Nestlé a Lady? The Feminine Brand Name Advantage. (November 2021)

Authors:: Pogacar, Ruth; Angle, Justin; Lowrey, Tina M.; Shrum, L. J.; Kardes, Frank R.
Journal:: Journal of marketing
Issue:: Volume 85:Number 6(2021)
Page Start:: 101
Record Type:: Journal Article
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3. The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework. Issue 4 (10th May 2018)

Authors:: Pogacar, Ruth; Shrum, L. J.; Lowrey, Tina M.
Editors:: John, Deborah Roedder
Journal:: Journal of consumer psychology
Issue:: Volume 28:Issue 4(2018)
Page Start:: 689
Record Type:: Journal Article
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