1. Accommodation eWOM in the sharing economy: automated text comparisons from a large sample. Issue 2 (17th February 2021) Authors: Pitt, Christine; Plangger, Kirk; Eriksson, Theresa Journal: Journal of hospitality marketing & management Issue: Volume 30:Issue 2(2021) Page Start: 258 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Artificial Intelligence, Marketing, and the History of Technology: Kranzberg's Laws as a Conceptual Lens. Issue 1 (February 2023) Authors: Pitt, Christine; Paschen, Jeannette; Kietzmann, Jan; Pitt, Leyland F.; Pala, Erol Journal: Australasian marketing journal Issue: Volume 31:Issue 1(2023) Page Start: 81 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Emotions and sentiment: An exploration of artist websites. Issue 2 (9th April 2017) Authors: Pitt, Christine; Kietzmann, Jan; Botha, Elsamari; Wallström, Åsa Other Names: Bal Anjali guestEditor.; Pitt Leyland guestEditor. Journal: Journal of public affairs Issue: Volume 18:Issue 2(2018) Page Start: n/a Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Exploring emotions on wine websites: finding joy. (2nd January 2018) Authors: Treen, Emily; Lord Ferguson, Sarah; Pitt, Christine; Vella, Joseph Journal: Journal of wine research Issue: Volume 29:Number 1(2018) Page Start: 64 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Gender and the CMO: do the differences make a difference?. (19th May 2021) Authors: Pitt, Christine Journal: Journal of strategic marketing Issue: Volume 29:Number 4(2021) Page Start: 301 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Quantitative insights from online qualitative data: An example from the health care sector. Issue 12 (6th November 2018) Authors: Pitt, Christine; Mulvey, Michael; Kietzmann, Jan Journal: Psychology & marketing Issue: Volume 35:Issue 12(2018) Page Start: 1010 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Using artificial intelligence to examine online patient reviews. (November 2021) Authors: Ferguson, Sarah Lord; Pitt, Christine; Pitt, Leyland Journal: Journal of health psychology Issue: Volume 26:Number 13(2021) Page Start: 2424 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. When writing about wine: how ratings impact reviews. (2nd October 2019) Authors: Lam, Joey; Lambrechts, Maryke; Pitt, Christine; Afsharipour, Afshin Journal: Journal of wine research Issue: Volume 30:Number 4(2019) Page Start: 335 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗