Author/Creator: Pelton, Lou E. - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Pelton, Lou E.

1. A netnographic analysis of prospective international students' decision-making process: implications for institutional branding of American universities in the emerging markets. Issue 2 (2nd July 2016)

Authors:: Gai, Lili; Xu, Chunhao; Pelton, Lou E.
Journal:: Journal of marketing for higher education
Issue:: Volume 26:Issue 2(2016)
Page Start:: 181
Record Type:: Journal Article
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2. Analysis of consumers' attitudinal and emotional factors on luxury apparel brand purchase intentions. Issue 11 (10th September 2019)

Authors:: Wang, Stephen W.; Pelton, Lou E.; Hsu, Maxwell K.
Journal:: Service industries journal
Issue:: Volume 39:Issue 11/12(2019)
Page Start:: 836
Record Type:: Journal Article
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3. Exploring consumers' skincare retail patronage. (July 2018)

Authors:: Dai, Bo; Pelton, Lou E.
Journal:: Journal of retailing and consumer services
Issue:: Volume 43(2018)
Page Start:: 269
Record Type:: Journal Article
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4. Flipping the script: Consumers' propensity for self-medication. Issue 4 (2nd October 2021)

Authors:: Rajamma, Rajasree K.; Paswan, Audhesh K.; Pelton, Lou E.
Journal:: Journal of marketing theory and practice
Issue:: Volume 29:Issue 4(2021)
Page Start:: 448
Record Type:: Journal Article
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5. Measurement and metrics in omnichannel retailing. Issue 2 (2nd April 2020)

Authors:: Ingene, Charles A.; Pelton, Lou E.
Journal:: Journal of marketing channels
Issue:: Volume 26:Issue 2(2020)
Page Start:: 87
Record Type:: Journal Article
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6. Special Issue: "Retail Performance Measures, Metrics, and Models". Issue 1 (3rd April 2017)

Authors:: Ingene, Charles A. "Chuck"; Pelton, Lou E.
Journal:: Journal of marketing channels
Issue:: Volume 24:Issue 1/2(2017)
Page Start:: 106
Record Type:: Journal Article
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