1. A Commentary on Social Media Research From the Perspective of a Sport Communication Journal Editor. (June 2014) Authors: Pedersen, Paul M. Journal: Communication & sport Issue: Volume 2:Number 2(2014:Jun.) Page Start: 138 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. An Examination of the Public's Twitter Usage of Youth Olympic Games and Olympic Games from 2010 to 2016. Issue 1 (2nd January 2022) Authors: Yoon, Juha; Pedersen, Paul M. Journal: Journal of global sport management Issue: Volume 7:Issue 1(2022) Page Start: 71 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Analysing the print media coverage of professional tennis players: British newspaper narratives about female competitors in the Wimbledon Championships. (12th February 2007) Authors: Vincent, John; Pedersen, Paul M.; Whisenant, Warren A.; Massey, Dwayne Journal: International journal of sport management and marketing Issue: Volume 2:Number 3(2007) Page Start: 281 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Applying network analysis to the social media communication of the Youth Olympic Games and the Olympic Games. (16th October 2020) Authors: Yoon, Juha; Gang, Alex C.; Pedersen, Paul M. Journal: International journal of sport management and marketing Issue: Volume 20:Number 3/4(2020) Page Start: 249 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Augmenting the formation of esports gameplay intention: interaction effects of genre and gender. Issue 5 (13th August 2021) Authors: Jang, Wooyoung (William); Byon, Kevin K.; Williams, Antonio; Pedersen, Paul M. Journal: Sport, business and management Issue: Volume 11:Issue 5(2022) Page Start: 620 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Choosing Between the One-Way or Two-Way Street: An Exploration of Relationship Promotion by Professional Athletes on Twitter. (March 2014) Authors: Frederick, Evan; Lim, Choong Hoon; Clavio, Galen; Pedersen, Paul M.; Burch, Lauren M. Journal: Communication & sport Issue: Volume 2:Number 1(2014:Mar.) Page Start: 80 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Co-created value influences residents' support toward the sporting event through the mediating mechanism of gratitude. Issue 1 (2nd January 2023) Authors: Zhang, Jingxian (Cecilia); Byon, Kevin K.; Tsuji, Yosuke; Pedersen, Paul M. Journal: European sport management quarterly Issue: Volume 23:Issue 1(2023) Page Start: 125 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Examining Determinants of Sport Event Attendance: A Multilevel Analysis of a Major League Baseball Season. Issue 1 (2nd January 2022) Authors: Lim, Namhun; Pedersen, Paul M. Journal: Journal of global sport management Issue: Volume 7:Issue 1(2022) Page Start: 181 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Live Events and the Sport Customer: A Sport Spectator Quality-Value-Behavior Model. Issue 1 (2nd January 2023) Authors: Jones, Charles W.; Byon, Kevin K.; Williams, Antonio S.; Pedersen, Paul M. Journal: Journal of global sport management Issue: Volume 8:Issue 1(2023) Page Start: 340 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Reflections on Communication and Sport: On Strategic Communication and Management. (March 2013) Authors: Pedersen, Paul M. Journal: Communication & sport Issue: Volume 1:Number 1/2(2013) Page Start: 55 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗