1. Avoiding poor health or approaching good health: Does it matter? The conceptualization, measurement, and consequences of health regulatory focus1. Issue 4 (26th February 2013) Authors: Gomez, Pierrick; Borges, Adilson; Pechmann, Cornelia (Connie) Journal: Journal of consumer psychology Issue: Volume 23:Issue 4(2013) Page Start: 451 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Buddies as In-Group Influencers in Online Support Groups: A Social Network Analysis of Processes and Outcomes. Issue 2 (May 2022) Authors: Esmaeeli, Ali; Pechmann, Cornelia (Connie); Prochaska, Judith J. Journal: Journal of interactive marketing Issue: Volume 57:Issue 2(2022) Page Start: 198 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Dangerous Double Dosing: How Naive Beliefs Can Contribute to Unintentional Overdose with Over-the-Counter Drugs. (September 2015) Authors: Catlin, Jesse R.; Pechmann, Cornelia (Connie); Brass, Eric P. Journal: Journal of public policy & marketing Issue: Volume 34:Number 2(2015) Page Start: 194 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Editorial regarding the new submission guidelines at the Journal of Consumer Psychology. Issue 1 (16th October 2013) Authors: Pechmann, Cornelia (Connie) Journal: Journal of consumer psychology Issue: Volume 24:Issue 1(2014) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Perceived Costs versus Actual Benefits of Demographic Self‐Disclosure in Online Support Groups. Issue 3 (15th November 2020) Authors: Pechmann, Cornelia (Connie); Yoon, Kelly Eunjung; Trapido, Denis; Prochaska, Judith J. Other Names: Labroo Aparna A. guestEditor.; Goldsmith Kelly guestEditor. Journal: Journal of consumer psychology Issue: Volume 31:Issue 3(2021) Page Start: 450 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Responsible Research in Business and Management (RRBM) and the Journal of Public Policy & Marketing: Connected Through Impact. Issue 1 (January 2022) Authors: Cross, Samantha N.N.; Gustafsson, Anders; Pechmann, Cornelia (Connie); Winterich, Karen Page Journal: Journal of public policy & marketing Issue: Volume 41:Issue 1(2022) Page Start: 51 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Social marketing research trends in consumer psychology. (September 2015) Authors: Pechmann, Cornelia (Connie) Journal: Recherche et applications en marketing Issue: Volume 30:Number 3(2015) Page Start: 124 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Tendances de la recherche en marketing social au niveau de la psychologie du consommateur. (July 2015) Authors: Pechmann, Cornelia (Connie) Journal: Recherche et applications en marketing Issue: Volume 30:Number 3(2015) Page Start: 128 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The Characteristics of Transformative Consumer Research and How it Can Contribute to and Enhance Consumer Psychology. Issue 2 (16th April 2020) Authors: Davis, Brennan; Pechmann, Cornelia (Connie) Journal: Journal of consumer psychology Issue: Volume 30:Issue 2(2020) Page Start: 365 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗