1. Challenges and Future Directions of Computational Advertising Measurement Systems. Issue 4 (7th August 2020) Authors: Yun, Joseph T.; Segijn, Claire M.; Pearson, Stewart; Malthouse, Edward C.; Konstan, Joseph A.; Shankar, Venkatesh Journal: Journal of advertising Issue: Volume 49:Issue 4(2020) Page Start: 446 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗