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- Paul, Rik [remove] 8
- 332.106888 3
- Bank marketing -- Periodicals 3
- Financial services industry -- Marketing -- Periodicals 3
- Customer loyalty -- Loyalty programme -- Customer relationship management -- Automobile industry -- India -- Market share -- Relationship marketing 2
- Scale development -- Customer intimacy -- Indian retail banking services -- Service equity -- Service value measurement scale -- Service value 2
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- Business education -- Periodicals 1
- Consumer behaviour -- Buyer-seller relationship -- Services marketing -- Time 1