1. Effects of cause-related marketing campaigns on consumer purchase behavior among French millennials: A regulatory focus approach. Issue 5 (6th February 2020) Authors: Partouche, Judith; Vessal, Saeedeh; Khelladi, Insaf; Castellano, Sylvaine; Sakka, Georgia Journal: International marketing review Issue: Volume 37:Issue 5(2020) Page Start: 923 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗