1. An Updated and Streamlined Technology Readiness Index: TRI 2.0. (February 2015) Authors: Parasuraman, A.; Colby, Charles L. Journal: Journal of service research Issue: Volume 18:Number 1(2015:Feb.) Page Start: 59 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Demographics, attitudes, and technology readiness: A cross-cultural analysis and model validation. Issue 1 (6th February 2017) Authors: Rojas-Méndez, José I.; Parasuraman, A.; Papadopoulos, Nicolas Journal: Marketing intelligence & planning Issue: Volume 35:Issue 1(2017) Page Start: 18 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Exploring the Zone of Tolerance for Internal Customers in IT-Enabled Call Centers. (August 2013) Authors: Hsieh, J. J. Po-An; Sharma, Piyush; Rai, Arun; Parasuraman, A. Other Names: Huang Ming-Hui guest-editor.; Rust Roland T. guest-editor. Journal: Journal of service research Issue: Volume 16:Number 3(2013) Page Start: 277 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. More than a feeling? Toward a theory of customer delight. (5th May 2020) Authors: Parasuraman, A.; Ball, Joan; Aksoy, Lerzan; Keiningham, Timothy Lee; Zaki, Mohamed Journal: Journal of service management Issue: Volume 32:Number 1(2021) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. On repositioning customer support services: some food for further thought. (17th July 2020) Authors: Parasuraman, A. Journal: European journal of marketing Issue: Volume 54:Number 7(2020) Page Start: 1809 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Service Research Priorities in a Rapidly Changing Context. (May 2015) Authors: Ostrom, Amy L.; Parasuraman, A.; Bowen, David E.; Patrício, Lia; Voss, Christopher A. Other Names: Lemon Katherine guest-editor. Journal: Journal of service research Issue: Volume 18:Number 2(2015:May) Page Start: 127 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. The Future of Frontline Research: Invited Commentaries. (February 2017) Authors: Rafaeli, Anat; Altman, Daniel; Gremler, Dwayne D.; Huang, Ming-Hui; Grewal, Dhruv; Iyer, Bala; Parasuraman, A.; de Ruyter, Ko Other Names: Singh Jagdip guest-editor.; Brady Michael guest-editor.; Arnold Todd guest-editor.; Brown Tom guest-editor. Journal: Journal of service research Issue: Volume 20:Number 1(2017:Feb.) Page Start: 91 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. When Service Customers Do Not Consume in Isolation: A Typology of Customer Copresence Influence Modes (CCIMs). (August 2017) Authors: Colm, Laura; Ordanini, Andrea; Parasuraman, A. Journal: Journal of service research Issue: Volume 20:Number 3(2017:Aug.) Page Start: 223 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. When the Recipe Is More Important Than the Ingredients: A Qualitative Comparative Analysis (QCA) of Service Innovation Configurations. (May 2014) Authors: Ordanini, Andrea; Parasuraman, A.; Rubera, Gaia Journal: Journal of service research Issue: Volume 17:Number 2(2014:May) Page Start: 134 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗