1. The interplay of customer experience and commitment. Issue 2 (10th April 2017) Authors: Keiningham, Timothy; Ball, Joan; Benoit (née Moeller), Sabine; Bruce, Helen L.; Buoye, Alexander; Dzenkovska, Julija; Nasr, Linda; Ou, Yi-Chun; Zaki, Mohamed Journal: Journal of services marketing Issue: Volume 31:Issue 2(2017) Page Start: 148 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. The Role of Consumer Confidence in Creating Customer Loyalty. (August 2014) Authors: Ou, Yi-Chun; de Vries, Lisette; Wiesel, Thorsten; Verhoef, Peter C. Journal: Journal of service research Issue: Volume 17:Number 3(2014:Aug.) Page Start: 339 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗