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Author/Creator Ostberg, Jacob

3. Crossing wires: short-circuiting marketing theory. (June 2022)

Authors:
Coffin, Jack; Eichert, Christian A; Bettany, Shona; Lindridge, Andrew; Oakenfull, Gillian; Ostberg, Jacob; Peñaloza, Lisa; Rinallo, Diego; Rowe, David; Santana, Jannsen; Visconti, Luca M.; Walther, Luciana
Other Names:
Kravets Olga guest-editor.; Varman Rohit guest-editor.
Journal:
Marketing theory
Issue:
Volume 22:Number 2(2022)
Page Start:
275
Record Type:
Journal Article
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