1. Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications. Issue 7 (14th September 2022) Authors: Oltra, Itziar; Camarero, Carmen; San José Cabezudo, Rebeca Journal: International journal of advertising Issue: Volume 41:Issue 7(2022) Page Start: 1209 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗