1. "Share and scare": Solving the communication dilemma of early adopters with a high need for uniqueness. Issue 1 (12th June 2014) Authors: Moldovan, Sarit; Steinhart, Yael; Ofen, Shlomit Journal: Journal of consumer psychology Issue: Volume 25:Issue 1(2015) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗