1. Customer relationship management architecture in the pharmaceutical industry. (11th May 2004) Authors: Alt, Rainer; Oesterle, Hubert; Puschmann, Thomas; Barak, Vladimir; , Thomas Huber Journal: International journal of healthcare technology and management Issue: Volume 5:Number 3-5(2003) Page Start: 296 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗