Author/Creator: O'Leary, Bay - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator O'Leary, Bay

1. Consumer's initial trust formation in IOB's acceptance: The role of social influence and perceived compatibility. Issue 2 (6th March 2019)

Authors:: Kaabachi, Souheila; Ben Mrad, Selima; O'Leary, Bay
Journal:: International journal of bank marketing
Issue:: Volume 37:Issue 2(2019)
Page Start:: 507
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. Funny, scary, dead: Negative depictions of male homosexuality in American advertising. (21st November 2016)

Authors:: Branchik, Blaine J.; O'Leary, Bay
Journal:: Journal of historical research in marketing
Issue:: Volume 8:Number 4(2016)
Page Start:: 524
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗