Author/Creator: O'Keefe, Daniel J. - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator O'Keefe, Daniel J.

1. Message Pretesting Using Perceived Persuasiveness Measures: Reconsidering the Correlational Evidence. Issue 1 (2nd January 2020)

Authors:: O'Keefe, Daniel J.
Journal:: Communication methods and measures
Issue:: Volume 14:Issue 1(2020)
Page Start:: 25
Record Type:: Journal Article
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2. Message Pretesting Using Perceived Persuasiveness Measures: Reconsidering the Correlational Evidence. Issue 1 (2nd January 2020)

Authors:: O'Keefe, Daniel J.
Journal:: Communication methods and measures
Issue:: Volume 14:Issue 1(2020)
Page Start:: 25
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. Misunderstandings of Effect Sizes in Message Effects Research. Issue 3 (3rd July 2017)

Authors:: O'Keefe, Daniel J.
Journal:: Communication methods and measures
Issue:: Volume 11:Issue 3(2017)
Page Start:: 210
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗