Author/Creator: Norvell, Tim - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Norvell, Tim

1. Assessing the Customer-Based Impact of Up-Selling Versus Down-Selling. (August 2018)

Authors:: Norvell, Tim; Kumar, Piyush; Contractor, Sunil
Journal:: Cornell hospitality quarterly
Issue:: Volume 59:Number 3(2018:Aug.)
Page Start:: 215
Record Type:: Journal Article
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2. Bonus gift card programs: a methodology to measure the impact on revenue and profit. Issue 4 (8th August 2018)

Authors:: Norvell, Tim; Horky, Alisha
Journal:: International review of retail, distribution and consumer research
Issue:: Volume 28:Issue 4(2018)
Page Start:: 397
Record Type:: Journal Article
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3. Gift card program incrementality and cannibalization: The effect on revenue and profit. (November 2017)

Authors:: Norvell, Tim; Horky, Alisha
Journal:: Journal of retailing and consumer services
Issue:: Volume 39(2018)
Page Start:: 250
Record Type:: Journal Article
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4. The Long-Term Impact of Service Failure and Recovery. (November 2018)

Authors:: Norvell, Tim; Kumar, Piyush; Dass, Mayukh
Journal:: Cornell hospitality quarterly
Issue:: Volume 59:Number 4(2018:Nov.)
Page Start:: 376
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗