1. Conceptual development of transfer of brand loyalty in brand stretching. (2018) Authors: Nigam, Ashutosh Journal: World review of entrepreneurship, management and sustainable development Issue: Volume 14:Number 6(2018) Page Start: 730 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Green practices for sustainability of quick service chain restaurants business: an empirical investigation. (2018) Authors: Nigam, Ashutosh; Kumari, Sima Journal: World review of entrepreneurship, management and sustainable development Issue: Volume 14:Number 6(2018) Page Start: 717 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗