1. Information technology directors' efforts on innovation, integrated marketing communications and brand equity. Issue 4 (13th November 2017) Authors: Seyyed Amiri, Nader; Dastourian, Banafsheh; Foroudi, Pantea; Nankali, Alireza Journal: Bottom line Issue: Volume 30:Issue 4(2017) Page Start: 297 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗