1. Proactive Value Co-Creation via Structural Ambidexterity: Customer Success Management and the Modularization of Frontline Roles. (November 2021) Authors: Hochstein, Bryan; Chaker, Nawar N.; Rangarajan, Deva; Nagel, Duane; Hartmann, Nathaniel N. Journal: Journal of service research Issue: Volume 24:Number 4(2021) Page Start: 601 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. The Austrian view and value co-creation process in solution-oriented firms: A seven stage, "solution prototyping" framework. Issue 1 (2nd January 2020) Authors: Plouffe, Christopher R.; Nagel, Duane; Bonney, Leff; Hochstein, Bryan; Salas, Jim Journal: Journal of marketing theory and practice Issue: Volume 28:Issue 1(2020) Page Start: 79 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗