1. Becoming more than an athlete: developing an athlete's personal brand using strategic philanthropy. Issue 3 (4th May 2022) Authors: Kunkel, Thilo; Doyle, Jason; Na, Sangwon Journal: European sport management quarterly Issue: Volume 22:Issue 3(2022) Page Start: 358 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Do not bet on your favourite football team: the influence of fan identity-based biases and sport context knowledge on game prediction accuracy. Issue 3 (27th May 2019) Authors: Na, Sangwon; Su, Yiran; Kunkel, Thilo Journal: European sport management quarterly Issue: Volume 19:Issue 3(2019) Page Start: 396 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Exploring athlete brand image development on social media: the role of signalling through source credibility. Issue 1 (1st January 2020) Authors: Na, Sangwon; Kunkel, Thilo; Doyle, Jason Journal: European sport management quarterly Issue: Volume 20:Issue 1(2020) Page Start: 88 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗