Author/Creator: Murthi, B.P.S. - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Murthi, B.P.S.

1. A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement. (April 2017)

Authors:: Bruce, Norris I.; Murthi, B.P.S.; Rao, Ram C.
Journal:: JMR, Journal of marketing research
Issue:: Volume 54:Number 2(2017)
Page Start:: 202
Record Type:: Journal Article
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2. An Empirical Analysis of Strategic Groups in the Airline Industry using Latent Class Regressions. (4th December 2012)

Authors:: Murthi, B.P.S.; Rasheed, Abdul A; Goll, Irene
Journal:: Managerial and decision economics
Issue:: Volume 34:Number 2(2013)
Page Start:: 59
Record Type:: Journal Article
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3. Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching. Issue 2 (May 2013)

Authors:: Bakhtiari, Ali; Murthi, B.P.S.; Steffes, Erin
Journal:: Journal of interactive marketing
Issue:: Volume 27:Issue 2(2013)
Page Start:: 83
Record Type:: Journal Article
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