1. Influencing COBRAs: the effects of brand equity on the consumer's propensity to engage with brand-related content on social media. (2nd January 2021) Authors: Schivinski, Bruno; Muntinga, Daan G.; Pontes, Halley M.; Lukasik, Przemyslaw Journal: Journal of strategic marketing Issue: Volume 29:Number 1(2021) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗