1. How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations. Issue 4 (19th May 2021) Authors: Weber, T. J.; Muehling, Darrel D.; Kareklas, Ioannis Journal: Journal of marketing communications Issue: Volume 27:Issue 4(2021) Page Start: 389 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. The effects of processing mode and brand scandals on copycat product evaluations. Issue 3 (3rd April 2019) Authors: Braxton, Dominique F.; Muehling, Darrel D.; Joireman, Jeff Journal: Journal of marketing communications Issue: Volume 25:Issue 3(2019) Page Start: 247 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. The effects of tolerance of negativity on consumers' responses to comparative attack advertising. Issue 7 (3rd October 2018) Authors: Muehling, Darrel D.; Vijayalakshmi, Akshaya; Laczniak, Russell N. Journal: Journal of marketing communications Issue: Volume 24:Issue 7(2018) Page Start: 703 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews. Issue 7 (3rd October 2021) Authors: Karabas, Ismail; Kareklas, Ioannis; Weber, T.J.; Muehling, Darrel D. Journal: Journal of marketing communications Issue: Volume 27:Issue 7(2021) Page Start: 685 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗