1. Brand equity in higher education: comparative analysis. Issue 1 (2nd January 2020) Authors: Mourad, Maha; Meshreki, Hakim; Sarofim, Samer Journal: Studies in higher education Issue: Volume 45:Issue 1(2020) Page Start: 209 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion. (14th March 2011) Authors: Hassan, Salah S.; Mourad, Maha; Tolba, Ahmed H. Journal: International journal of technology marketing Issue: Volume 5:Number 3(2010) Page Start: 203 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Internationalisation: a new positioning strategy in the higher education market. (12th January 2010) Authors: Mourad, Maha Journal: International journal of management in education Issue: Volume 4:Number 2(2010) Page Start: 185 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Managerial traits, market orientation and organisational performance: an empirical examination in a Middle Eastern context. (1st January 2013) Authors: Bhuian, Shahid N.; Shamma, Hamed M.; Mourad, Maha; Tolba, Ahmed H. Journal: International journal of economics and business research Issue: Volume 6:Number 1(2013) Page Start: 52 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Promoting Case-Based Learning in Business Higher Education in the Middle East and North Africa Region. (August 2022) Authors: Becheikh, Nizar; Mourad, Maha; Tolba, Ahmed Journal: Journal of management education Issue: Volume 46:Number 4(2022) Page Start: 778 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Quality assurance as a driver of information management strategy: Stakeholders' perspectives in higher education. Issue 5 (11th September 2017) Authors: Mourad, Maha Journal: Journal of enterprise information management Issue: Volume 30:Issue 5(2017) Page Start: 779 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Role of brand related factors in influencing students' choice in Higher Education (HE) market. (1st January 2011) Authors: Mourad, Maha Journal: International journal of management in education Issue: Volume 5:Number 2/3(2011) Page Start: 258 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Role of brand related factors in influencing students' choice in Higher Education (HE) market. (7th April 2011) Authors: Mourad, Maha Journal: International journal of management in education Issue: Volume 5:Number 2/3(2011) Page Start: 258 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The adoption of technological innovations in a B2B context: an empirical study on the higher education industry in Egypt. Issue 6 (30th June 2014) Authors: Mohamed Samir Hussein, Rania; Mourad, Maha Editors: Nelson Oly Ndubisi, Professor Journal: Journal of business & industrial marketing Issue: Volume 29:Issue 6(2014) Page Start: 525 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The utility of a second head CT scan after a negative initial CT scan in head trauma patients on new direct oral anticoagulants (DOACs). Issue 9 (September 2021) Authors: Mourad, Maha; Senay, Ayla; Kharbutli, Bilal Journal: Injury Issue: Volume 52:Issue 9(2021) Page Start: 2571 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗