Author/Creator: Moorthi, Y.L.R. - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Moorthi, Y.L.R.

1. A neural network model for clearance sales outshopping behaviour. (1st January 2011)

Authors:: Hemalatha, M.; Moorthi, Y.L.R.; Sivakumar, V.J.
Journal:: International journal of business excellence
Issue:: Volume 4:Number 3(2011)
Page Start:: 263
Record Type:: Journal Article
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2. Brand value proposition for bank customers in India. Issue 1 (6th February 2017)

Authors:: Moorthi, Y.L.R.; Mohan, Bijuna C.
Journal:: International journal of bank marketing
Issue:: Volume 35:Issue 1(2017)
Page Start:: 24
Record Type:: Journal Article
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3. Technology readiness, perceived ubiquity and M-commerce adoption: The moderating role of privacy. Issue 3 (14th August 2017)

Authors:: Roy, Subhadip; Moorthi, Y.L.R.
Journal:: Journal of research in interactive marketing
Issue:: Volume 11:Issue 3(2017)
Page Start:: 268
Record Type:: Journal Article
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