1. The effect of reviewer's review volumes on online consumer reviews' perceived usefulness: An event-related potential study. (25th September 2021) Authors: Liu, Jianhua; Mo, Zan; Gao, Hongming Journal: Neuroscience letters Issue: Volume 762(2021) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. When does the discount look more attractive: neural correlates of discount framing effect in the purchase of bundles. Issue 10 (3rd July 2019) Authors: Mo, Zan; Ma, Haiying; Wei, Wei; Wang, Cuicui; Fu, Huijian Journal: NeuroReport Issue: Volume 30:Issue 10(2019) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗