Author/Creator: Mishra, Anubha - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Mishra, Anubha

1. Building a culture of business analytics: a marketing analytics exercise. Issue 1 (7th January 2019)

Authors:: Haywood, M. Elizabeth; Mishra, Anubha
Journal:: International journal of educational management
Issue:: Volume 33:Issue 1(2019)
Page Start:: 86
Record Type:: Journal Article
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2. Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors. Issue 1 (8th February 2016)

Authors:: Helm, Sabrina Verena; Renk, Uwe; Mishra, Anubha
Journal:: European journal of marketing
Issue:: Volume 50:Issue 1/2(2016)
Page Start:: 58
Record Type:: Journal Article
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3. Factors influencing actual usage of fitness tracking devices: Empirical evidence from the UTAUT model. Issue 1 (2nd January 2023)

Authors:: Mishra, Anubha; Baker-Eveleth, Lori; Gala, Prachi; Stachofsky, Julia
Journal:: Health marketing quarterly
Issue:: Volume 40:Issue 1(2023)
Page Start:: 19
Record Type:: Journal Article
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4. Privacy risk and adoption dilemma for smartphone users' app usage intention: mediated moderation of smartphone operating system. (25th November 2020)

Authors:: Mishra, Anubha; Gala, Prachi B.; Adebanjo, Dotun
Journal:: International journal of technology marketing
Issue:: Volume 14:Number 3(2020)
Page Start:: 227
Record Type:: Journal Article
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