Author/Creator: Mimouni Chaabane, Aida - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Mimouni Chaabane, Aida

1. "Make me feel special": Are hierarchical loyalty programs a panacea for all brands? The role of brand concept. (September 2017)

Authors:: Mimouni Chaabane, Aida; Pez, Virginie
Journal:: Journal of retailing and consumer services
Issue:: Volume 28(2017)
Page Start:: 108
Record Type:: Journal Article
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