1. Cross-category indulgence: Why do some premium brands grow during recession?. Issue 5 (September 2016) Authors: Mark, Tanya; Southam, Colette; Bulla, Jan; Meza, Sergio Journal: Journal of brand management Issue: Volume 23:Issue 5(2016) Page Start: 114 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗