1. Conjoint Analysis for Social Media Marketing Experimentation: Choice, Utility Estimates and Preference Ranking. (18th May 2015) Authors: Menon, R. G. Vishnu; Sigurdsson, Valdimar Other Names: Foxall Gordon R. guestEditor. Journal: Managerial and decision economics Issue: Volume 37:Number 4/5(2016) Page Start: 345 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Factors Affecting Attitudes and Behavioral Intentions Toward In-app Mobile Advertisements. (3rd September 2018) Authors: Sigurdsson, Valdimar; Menon, R. G. Vishnu; Hallgrímsson, Atli Geir; Larsen, Nils Magne; Fagerstrøm, Asle Journal: Journal of promotion management Issue: Volume 24:Number 5(2018) Page Start: 694 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗