Author/Creator: Meißner, Martin - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Meißner, Martin

1. Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing. Issue 7 (9th March 2022)

Authors:: Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A.
Journal:: Psychology & marketing
Issue:: Volume 39:Issue 7(2022)
Page Start:: 1285
Record Type:: Journal Article
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2. Components of attentional effort for repeated tasks. (6th July 2020)

Authors:: Musalem, Andres; Montoya, Ricardo; Meißner, Martin; Huber, Joel
Journal:: Journal of behavioral decision making
Issue:: Volume 34:Number 1(2021)
Page Start:: 99
Record Type:: Journal Article
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3. Eye Tracking Reveals Processes that Enable Conjoint Choices to Become Increasingly Efficient with Practice. (February 2016)

Authors:: Meißner, Martin; Musalem, Andres; Huber, Joel
Journal:: JMR, Journal of marketing research
Issue:: Volume 53:Number 1(2016)
Page Start:: 1
Record Type:: Journal Article
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4. Not worth the extra cost? Diluting the differentiation ability of highly rated products by altering the meaning of rating scale levels. Issue 3 (29th April 2013)

Authors:: Meißner, Martin; Heinzle, Stefanie Lena; Decker, Reinhold
Journal:: Journal of consumer behaviour
Issue:: Volume 12:Issue 3(2013)
Page Start:: 223
Record Type:: Journal Article
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5. The Promise of Eye-Tracking Methodology in Organizational Research: A Taxonomy, Review, and Future Avenues. (April 2019)

Authors:: Meißner, Martin; Oll, Josua
Journal:: Organizational research methods
Issue:: Volume 22:Number 2(2019:Apr.)
Page Start:: 590
Record Type:: Journal Article
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