1. Unveiling managers' perceptions of the critical success factors for SMS based campaigns. (16th March 2007) Authors: Scornavacca, Eusebio; McKenzie, Jonathon Journal: International journal of mobile communications Issue: Volume 5:Number 4(2007) Page Start: 445 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗