1. Digital engagement strategies and tactics in social media marketing. (6th March 2020) Authors: Drummond, Conor; O'Toole, Thomas; McGrath, Helen Journal: European journal of marketing Issue: Volume 54:Number 6(2020) Page Start: 1247 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Digital engagement strategies and tactics in social media marketing. (9th March 2020) Authors: Drummond, Conor; O'Toole, Thomas; McGrath, Helen Journal: European journal of marketing Issue: Volume 54:Number 6(2020) Page Start: 1247 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗