1. Celebrity endorsement, self-brand connection and consumer-based brand equity. Issue 5 (17th August 2015) Authors: Dwivedi, Abhishek; Johnson, Lester W.; McDonald, Robert E. Journal: Journal of product & brand management Issue: Volume 24:Issue 5(2015) Page Start: 449 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Celebrity endorsement, self-brand connection and consumer-based brand equity. Issue 5 (17th August 2015) Authors: Dwivedi, Abhishek; Johnson, Lester W.; McDonald, Robert E. Journal: Journal of product & brand management Issue: Volume 24:Issue 5(2015) Page Start: 449 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Examining the efficacy of brand social media communication: a consumer perspective. Issue 4 (1st October 2020) Authors: Dwivedi, Abhishek; McDonald, Robert E. Journal: Journal of marketing theory and practice Issue: Volume 28:Issue 4(2020) Page Start: 373 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Examining the efficacy of brand social media communication: a consumer perspective. Issue 4 (1st October 2020) Authors: Dwivedi, Abhishek; McDonald, Robert E. Journal: Journal of marketing theory and practice Issue: Volume 28:Issue 4(2020) Page Start: 373 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. From "virtuous" to "pragmatic" pursuit of social mission. Issue 9 (21st September 2015) Authors: McDonald, Robert E.; Weerawardena, Jay; Madhavaram, Sreedhar; Sullivan Mort, Gillian Journal: Management research review Issue: Volume 38:Issue 9(2015) Page Start: 970 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. From "virtuous" to "pragmatic" pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies. Issue 9 (21st September 2015) Authors: McDonald, Robert E.; Weerawardena, Jay; Madhavaram, Sreedhar; Sullivan Mort, Gillian Journal: Management research review Issue: Volume 38:Issue 9(2015) Page Start: 970 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Technological innovations in hospitals: what kind of competitive advantage does adoption lead to?. (1st September 2004) Authors: McDonald, Robert E.; Srinivasan, Narasimhan Journal: International journal of technology management Issue: Volume 28:Number 1(2004) Page Start: 103 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. The Interplay between Advertising and Society: An Historical Analysis. (December 2021) Authors: McDonald, Robert E.; Laverie, Debra A.; Manis, Kerry T. Other Names: Ferrell Linda guest-editor. Journal: Journal of macromarketing Issue: Volume 41:Number 4(2021) Page Start: 585 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The theoretical foundations of nonprofit competition: a resource-advantage theory approach. Issue 3 (3rd July 2018) Authors: Topaloglu, Omer; McDonald, Robert E.; Hunt, Shelby D. Journal: Journal of nonprofit & public sector marketing Issue: Volume 30:Issue 3(2018) Page Start: 229 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗