1. Can donations be too little or too much?. (22nd September 2020) Authors: Mazodier, Marc; Carrillat, Francois Anthony; Sherman, Claire; Plewa, Carolin Journal: European journal of marketing Issue: Volume 55:Number 1(2021) Page Start: 271 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Can donations be too little or too much?. (23rd September 2020) Authors: Mazodier, Marc; Carrillat, Francois Anthony; Sherman, Claire; Plewa, Carolin Journal: European journal of marketing Issue: Volume 55:Number 1(2021) Page Start: 271 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Determinants of Community‐Based Sponsorship Impact on Self‐Congruity. Issue 11 (6th October 2013) Authors: Quester, Pascale; Plewa, Carolin; Palmer, Karen; Mazodier, Marc Journal: Psychology & marketing Issue: Volume 30:Issue 11(2013) Page Start: 996 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Making Warnings about Misleading Advertising and Product Recalls more Effective: An Implicit Attitude Perspective. (April 2018) Authors: Trendel, Olivier; Mazodier, Marc; Vohs, Kathleen D. Journal: JMR, Journal of marketing research Issue: Volume 55:Number 2(2018) Page Start: 265 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance. (May 2019) Authors: Henderson, Conor M.; Mazodier, Marc; Sundar, Aparna Journal: Journal of marketing Issue: Volume 83:Number 3(2019) Page Start: 50 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance. (November 2018) Authors: Mazodier, Marc; Henderson, Conor M.; Beck, Joshua T. Journal: Journal of marketing Issue: Volume 82:Number 6(2018) Page Start: 28 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects. Issue 5 (11th May 2015) Authors: Lee, Richard; Mazodier, Marc Journal: European journal of marketing Issue: Volume 49:Issue 5/6(2015) Page Start: 919 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Which sport sponsorships most impact sponsor CSR image?. Issue 5 (9th May 2016) Authors: Plewa, Carolin; Carrillat, François Anthony; Mazodier, Marc; Quester, Pascale G. Journal: European journal of marketing Issue: Volume 50:Issue 5/6(2016) Page Start: 796 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗