Author/Creator: Massi, Marta - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Massi, Marta

1. #artoninstagram: Engaging with art in the era of the selfie. (March 2021)

Authors:: Piancatelli, Chiara; Massi, Marta; Vocino, Andrea
Journal:: International journal of market research
Issue:: Volume 63:Number 2(2021)
Page Start:: 134
Record Type:: Journal Article
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2. Is co-created value the only legitimate value? An institutional-theory perspective on business interaction in B2B-marketing systems. Issue 2 (5th September 2020)

Authors:: Massi, Marta; Rod, Michel; Corsaro, Daniela
Journal:: Journal of business & industrial marketing
Issue:: Volume 36:Issue 2(2021)
Page Start:: 337
Record Type:: Journal Article
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3. Is co-created value the only legitimate value? An institutional-theory perspective on business interaction in B2B-marketing systems. Issue 2 (7th September 2020)

Authors:: Massi, Marta; Rod, Michel; Corsaro, Daniela
Journal:: Journal of business & industrial marketing
Issue:: Volume 36:Issue 2(2021)
Page Start:: 337
Record Type:: Journal Article
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4. Partners or Foes? Cross-Country Consumer Animosity, Ethnocentrism, and Nationalism in Times of International Crisis. Issue 3 (26th May 2020)

Authors:: De Nisco, Alessandro; Massi, Marta; Papadopoulos, Nicolas
Journal:: Journal of global marketing
Issue:: Volume 33:Issue 3(2020)
Page Start:: 207
Record Type:: Journal Article
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5. The artification of luxury fashion brands : synergies, contaminations, and hybridizations /: synergies, contaminations, and hybridizations. (2020)

Editors:: Massi, Marta; Turrini, Alex
Record Type:: Book
Extent:: 1 online resource, illustrations (black and white, and colour)
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6. The Artisan Brand : Entrepreneurship and Marketing in Contemporary Craft Economies /: Entrepreneurship and Marketing in Contemporary Craft Economies. (2022)

Editors:: Mulholland, Jon; Ricci, Alessandra; Massi, Marta
Record Type:: Book
Extent:: 1 online resource (264 pages)
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7. The relationship between sustainable business management and competitiveness: research trends and challenge. (1st January 2012)

Authors:: Iasevoli, Gennaro; Massi, Marta
Journal:: International journal of technology management
Issue:: Volume 58:Number 1/2(2012)
Page Start:: 32
Record Type:: Journal Article
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8. The role of atmosphere in Italian museums: effects on brand perceptions and visitor behavioral intentions. (18th August 2021)

Authors:: Piancatelli, Chiara; Massi, Marta; Vocino, Andrea
Journal:: Journal of strategic marketing
Issue:: Volume 29:Number 6(2021)
Page Start:: 546
Record Type:: Journal Article
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