1. The contrarian effect : why it pays (big) to take typical sales advice and do the opposite /: why it pays (big) to take typical sales advice and do the opposite. (©2008) Other Names: Port, Michael, 1970-; Marshall, Elizabeth, 1975- Record Type: Book Extent: 1 online resource (x, 165 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗