1. Proximity marketing in banking: lessons from retail and entertainment industries. (20th January 2020) Authors: Margulis, Anna; Levesque, Nataly; Boeck, Harold Journal: International journal of technology marketing Issue: Volume 13:Number 3/4(2019) Page Start: 401 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗