1. Email is evil!: Behavioural responses towards permission-based direct email marketing and gender differences. Issue 2 (10th June 2019) Authors: Mahmoud, Ali Bassam; Grigoriou, Nicholas; Fuxman, Leonora; Hack-Polay, Dieu; Mahmoud, Fatina Bassam; Yafi, Eiad; Tehseen, Shehnaz Journal: Journal of research in interactive marketing Issue: Volume 13:Issue 2(2019) Page Start: 227 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Email is evil!: Behavioural responses towards permission-based direct email marketing and gender differences. Issue 2 (6th June 2019) Authors: Mahmoud, Ali Bassam; Grigoriou, Nicholas; Fuxman, Leonora; Hack-Polay, Dieu; Mahmoud, Fatina Bassam; Yafi, Eiad; Tehseen, Shehnaz Journal: Journal of research in interactive marketing Issue: Volume 13:Issue 2(2019) Page Start: 227 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗