1. Median splits, Type II errors, and false–positive consumer psychology: Don't fight the power. Issue 4 (25th June 2015) Authors: McClelland, Gary H.; Lynch,, John G.; Irwin, Julie R.; Spiller, Stephen A.; Fitzsimons, Gavan J. Journal: Journal of consumer psychology Issue: Volume 25:Issue 4(2015) Page Start: 679 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗