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- Lund, Donald J. [remove] 10
- Marketing -- Periodicals 6
- 658.8 5
- Consumer behavior -- Periodicals 5
- Social connection -- Service marketing -- Business-to-consumer gift -- Norm of positive reciprocity -- Relationship marketing -- Value creation -- Consumer interaction 2
- Trust -- Signaling theory -- Customer satisfaction -- Brand familiarity -- Signal strength -- Relationship repair -- Relationship violation -- Signal frame -- Willingness to reconcile 2
- 382.605 1
- 658.009405 1
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- 658.81 1