Author/Creator: Lukas, Bryan A. - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Lukas, Bryan A.

1. Supporting New Product Launches With Social Media Communication and Online Advertising: Sales Volume and Profit Implications. Issue 2 (5th October 2018)

Authors:: Gruner, Richard L.; Vomberg, Arnd; Homburg, Christian; Lukas, Bryan A.
Journal:: Journal of product innovation management
Issue:: Volume 36:Issue 2(2019:Mar.)
Page Start:: 172
Record Type:: Journal Article
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2. The halo model of origin images: Conceptualisation and initial empirical test. Issue 4 (11th June 2013)

Authors:: Josiassen, Alexander; Lukas, Bryan A.; Whitwell, Gregory J.; Assaf, A. George
Journal:: Journal of consumer behaviour
Issue:: Volume 12:Issue 4(2013)
Page Start:: 253
Record Type:: Journal Article
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3. Why do Customers Get more than They Need? How Organizational Culture Shapes Product Capability Decisions. (January 2013)

Authors:: Lukas, Bryan A.; Whitwell, Gregory J.; Heide, Jan B.
Journal:: Journal of marketing
Issue:: Volume 77:Number 1(2013)
Page Start:: 1
Record Type:: Journal Article
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