Author/Creator: Luarn, Pin - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Luarn, Pin

11. The effects of word‐of‐mouth consistency on persuasiveness. (June 2014)

Authors:: Chang, Sue‐Ting; Lin, Tom M. Y.; Luarn, Pin
Journal:: Revue canadienne des sciences de l'administration
Issue:: Volume 31:Number 2(2014:Jun.)
Page Start:: 128
Record Type:: Journal Article
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