Author/Creator: Lowengart, Oded - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Lowengart, Oded

1. Gender segmentation to increase brand preference? The role of product involvement. Issue 3 (13th May 2019)

Authors:: Friedmann, Enav; Lowengart, Oded
Journal:: Journal of product & brand management
Issue:: Volume 28:Issue 3(2019)
Page Start:: 408
Record Type:: Journal Article
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2. Gender segmentation to increase brand preference? The role of product involvement. Issue 3 (28th February 2019)

Authors:: Friedmann, Enav; Lowengart, Oded
Journal:: Journal of product & brand management
Issue:: Volume 28:Issue 3(2019)
Page Start:: 408
Record Type:: Journal Article
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3. Integration between technology-based marketing and manufacturing capabilities: a multiple-case study of small firms in Israel. (1st January 2000)

Authors:: Lowengart, Oded; Vekstein, Daniel
Journal:: International journal of manufacturing technology and management
Issue:: Volume 2:Number 1-7(2000)
Page Start:: 790
Record Type:: Journal Article
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4. Integration between technology-based marketing and manufacturing capabilities: a multiple-case study of small firms in Israel. (1st January 2000)

Authors:: Lowengart, Oded; Vekstein, Daniel
Journal:: International journal of manufacturing technology and management
Issue:: Volume 2:Number 1-7(2000)
Page Start:: 790
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

5. Options as a Marketing Tool: Pricing a Promotional Scheme for a Product with a Secondary Market. (11th May 2015)

Authors:: Afik, Zvika; Lowengart, Oded; Yosef, Rami
Journal:: Managerial and decision economics
Issue:: Volume 38:Number 1(2017)
Page Start:: 19
Record Type:: Journal Article
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6. The context of choice as boundary condition for gender differences in brand choice considerations. (14th May 2018)

Authors:: Friedmann, Enav; Lowengart, Oded
Journal:: European journal of marketing
Issue:: Volume 52:Number 5/6(2018)
Page Start:: 1280
Record Type:: Journal Article
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7. The context of choice as boundary condition for gender differences in brand choice considerations. (26th February 2018)

Authors:: Friedmann, Enav; Lowengart, Oded
Journal:: European journal of marketing
Issue:: Volume 52:Number 5/6(2018)
Page Start:: 1280
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

8. The paradox of simplicity: Effects of role on the preference and choice of product visual simplicity level. Issue 105 (September 2017)

Authors:: Eytam, Eleanor; Tractinsky, Noam; Lowengart, Oded
Journal:: International journal of human-computer studies
Issue:: Issue 105(2017)
Page Start:: 43
Record Type:: Journal Article
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