1. Assessing the brand meaning of an interdisciplinary engineering programme through a branding method. (22nd July 2011) Authors: Elrod, Cassandra C.; Lough, Katie Grantham; Adams, Kevin Journal: Journal of design research Issue: Volume 9:Number 3(2011) Page Start: 254 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗