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Author/Creator Loermans, Annemijn C.

3. I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers' Self-Evaluation. Issue 1 (February 2022)

Authors:
Bernritter, Stefan F.; Loermans, Annemijn C.; W. Eigenraam, Anniek; Verlegh, Peeter W. J.
Other Names:
Hofacker Charles F. guest-editor.; Wiertz Caroline guest-editor.
Journal:
Journal of interactive marketing
Issue:
Volume 57:Issue 1(2022)
Page Start:
159
Record Type:
Journal Article
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗

4. I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers' Self-Evaluation. Issue 1 (February 2022)

Authors:
Bernritter, Stefan F.; Loermans, Annemijn C.; W. Eigenraam, Anniek; Verlegh, Peeter W. J.
Other Names:
Hofacker Charles F. guest-editor.; Wiertz Caroline guest-editor.
Journal:
Journal of interactive marketing
Issue:
Volume 57:Issue 1(2022)
Page Start:
159
Record Type:
Journal Article
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗