1. What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements. (December 2017) Authors: Lobschat, Lara; Osinga, Ernst C.; Reinartz, Werner J. Journal: JMR, Journal of marketing research Issue: Volume 54:Number 6(2017) Page Start: 901 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗