1. Guess Who Buys Cheap? The Effect of Consumers' Goal Orientation on Product Preference. Issue 3 (1st December 2019) Authors: Choi, Woo Jin; Sun, Haoying; Liu, Yan (Lucy); Chen, Haipeng (Allan) Journal: Journal of consumer psychology Issue: Volume 30:Issue 3(2020) Page Start: 506 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗