1. Customer Participation Behavior in High- Versus Low-Contact Services: The Multiple Roles of Customer Trust. Issue 5 (20th October 2017) Authors: Ling-Yee Li, Esther; Liu, Ben Shaw-Ching; Luk, Sherriff T. K. Journal: Journal of global marketing Issue: Volume 30:Issue 5(2017) Page Start: 322 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗